World Travel Market London 2024: A Beacon for the Travel and Tourism Industry

Introduction to World Travel Market (WTM) London

Since its inception in 1980, the World Travel Market (WTM) London has served as a pivotal event in the global travel industry calendar, connecting professionals and facilitating the exchange of ideas and deals. Held annually at the ExCeL London, this event stands out for its vast scale and influence, drawing participants from across the globe to showcase the latest trends and opportunities within the sector.

Historical Overview of WTM London

For over four decades, WTM London has been an essential platform for travel professionals, offering a space for networking, learning, and transaction. The event's growth over the years mirrors the expansion and evolution of the global travel industry, adapting to changes in economic conditions, travel technology, and consumer preferences.

Impact of COVID-19 and Recovery Efforts

The COVID-19 pandemic presented unprecedented challenges to the travel industry, leading to a sharp decline in tourism activity. WTM London's focus has increasingly been on recovery strategies to boost tourism to pre-pandemic levels while considering the health and safety of all participants.

The 2023 edition of WTM London marked a significant resurgence in the industry, with attendance numbers surpassing those of previous years.

Key Statistics and Figures

The 2024 edition of World Travel Market London saw significant growth across all key metrics, reinforcing its position as a leading global travel trade event. A total of 46,316 professionals attended, marking a 6% increase from 2023, while the number of pre-qualified buyers rose by 11% to 5,049. The event facilitated 34,082 pre-scheduled meetings—a 17% jump from the previous year—and featured 4,047 exhibitors, up 8% from 2023. The show also expanded its floor space by 8% to accommodate increased demand and welcomed over 80 new exhibitors, including KOS Island, Riyadh Air, and Latvia Travel. Additionally, the program featured more than 200 expert speakers across 70 sessions, covering topics such as sustainability, technology, diversity, and travel trends, highlighting the event’s continued relevance and industry impact.

OUR EXHIBITIONS STANDS GALLERY 2024-25

Beijing International Tourism Expo (BITE)

Contact

WTM LONDON 2025

04-06 November

Location: EXCEL, LONDON

Participating in World Travel Market (WTM) London is a strategic opportunity for travel industry professionals and exhibitors seeking to elevate their business on a global stage. As one of the world’s premier travel trade events, WTM London offers direct access to thousands of qualified buyers, decision-makers, and influencers from across the international travel and tourism sector. Attendees benefit from unmatched networking opportunities, fostering valuable partnerships and facilitating high-impact business deals.

The event’s robust agenda—featuring expert-led sessions, trend forecasts, and insights into evolving consumer behaviour—empowers participants with the knowledge needed to stay ahead in a competitive market. Exhibitors gain significant brand exposure through extensive media coverage and a highly engaged audience, while also showcasing their offerings in a dynamic, results-driven environment. With a strong focus on innovation, sustainability, and industry best practices, WTM London is not just a trade show—it’s a critical platform for growth, learning, and global expansion in the travel sector.

Mail your requirements

neha@wechitra.net

If you are planning to participate in World Travel Market (WTM) London and need a custom stand to represent your brand, feel free to contact us for your exhibition needs. We specialize in designing and constructing bespoke stands tailored to the specific requirements and branding of our clients. Our team of experienced designers and builders will work closely with you to create a stand that not only meets your functional needs but also visually communicates your brand's message effectively. Whether you require an innovative, tech-driven display or a traditional setup that exudes elegance, we are equipped to deliver a high-quality, impactful exhibition space that will capture the attention of attendees and maximize your presence at the event. Reach out to us, and we will be happy to assist you in making your participation in WTM London a resounding success.